BUMP Coffee
The Challenge
BUMP Coffee needed a new eCommerce platform that would do more than just sell coffee. It had to reflect the brand's counter-culture identity, drive growth in their subscription model, and support the launch of a community-driven ambassador program. The core goals were: • Develop an eCommerce site that fully embodies BUMP Coffee’s surf and travel-inspired brand • Increase subscription sign-ups and streamline the user journey • Launch and promote the XPLORER Ambassador Program to attract loyal customers and influencers
BUMP Coffee needed a new eCommerce platform that would do more than just sell coffee. It had to reflect the brand's counter-culture identity, drive growth in their subscription model, and support the launch of a community-driven ambassador program. The core goals were: • Develop an eCommerce site that fully embodies BUMP Coffee’s surf and travel-inspired brand • Increase subscription sign-ups and streamline the user journey • Launch and promote the XPLORER Ambassador Program to attract loyal customers and influencers
Project
Shopify Redesign
Role
Creative Direction
The Approach
Brand-Centric Design: We embedded BUMP Coffee’s origin story into the site through surf-inspired graphics, vibrant visuals, and travel photography from sourcing trips in South America. This created a strong emotional and visual tie to the brand’s ethos. User Experience: We implemented a clean interface with simplified navigation, mobile responsiveness, and an optimized checkout experience. This ensured customers could easily browse, buy, and subscribe on any device. Subscription Optimization: We developed a frictionless subscription sign-up flow with customizable options for blends and delivery frequency. Conversion incentives like first-time discounts and referral rewards helped drive adoption. Ambassador Program Launch: A dedicated page featured ambassador profiles, personal stories, and favorite products. To support awareness, we executed email campaigns, social media pushes, and in-store signage promoting the program. Community and Content Integration: Interactive features like a community events calendar and a blog sharing travel and surf stories helped deepen connection with the brand while improving SEO and return engagement.
The Approach
Brand-Centric Design: We embedded BUMP Coffee’s origin story into the site through surf-inspired graphics, vibrant visuals, and travel photography from sourcing trips in South America. This created a strong emotional and visual tie to the brand’s ethos. User Experience: We implemented a clean interface with simplified navigation, mobile responsiveness, and an optimized checkout experience. This ensured customers could easily browse, buy, and subscribe on any device. Subscription Optimization: We developed a frictionless subscription sign-up flow with customizable options for blends and delivery frequency. Conversion incentives like first-time discounts and referral rewards helped drive adoption. Ambassador Program Launch: A dedicated page featured ambassador profiles, personal stories, and favorite products. To support awareness, we executed email campaigns, social media pushes, and in-store signage promoting the program. Community and Content Integration: Interactive features like a community events calendar and a blog sharing travel and surf stories helped deepen connection with the brand while improving SEO and return engagement.
The Strategy
We approached the project by aligning functionality with brand identity. The goal was to create a visually immersive site that felt authentic to BUMP Coffee’s roots, while optimizing conversion paths for subscriptions and community engagement. Key strategic priorities included: • Creating an environment that reflects the lifestyle of BUMP’s audience through visual storytelling • Prioritizing user experience and conversion through clear navigation and mobile-first design • Building a platform for community involvement through the XPLORER Ambassador Program and user-generated content
We approached the project by aligning functionality with brand identity. The goal was to create a visually immersive site that felt authentic to BUMP Coffee’s roots, while optimizing conversion paths for subscriptions and community engagement. Key strategic priorities included: • Creating an environment that reflects the lifestyle of BUMP’s audience through visual storytelling • Prioritizing user experience and conversion through clear navigation and mobile-first design • Building a platform for community involvement through the XPLORER Ambassador Program and user-generated content
