BUMP Coffee

BUMP Coffee needed an ecommerce experience that could support both direct-to-consumer growth and a growing community around the brand. The existing experience lacked the storytelling needed to differentiate the company in a crowded coffee market.

Rather than building a traditional coffee website, we built a digital expression of the brand's culture. Surf, travel, adventure, and community became central to the experience.

I led creative direction for the Shopify redesign, developing a site that balanced commerce, storytelling, subscriptions, and community engagement. The platform also supported the brand's ambassador initiative and content strategy.

The new experience created a stronger connection between product and lifestyle while establishing a more scalable foundation for future growth.