Nescafe Dolce Gusto
Dolce Gusto needed a Back to School campaign that connected with younger consumers forming their coffee habits. The campaign also needed to deliver beyond its seasonal window. Production had to support multiple channels and formats, giving the brand useful content after the initial launch.
We built the campaign around “adulting,” the everyday milestones of becoming independent, from a first apartment to a first job. Coffee became part of those moments, giving Dolce Gusto a relatable role in the audience’s life. Before developing the scripts, we mapped the deliverables: video at 6, 15, 30, and 60 seconds, alongside still imagery for paid media, organic social, email, landing pages, and PR. That planning shaped the creative from the start.
My responsibilities spanned campaign strategy, concept development, scriptwriting, storyboarding, and production planning. Our team managed casting, location scouting, scheduling, filming, and post-production. We planned each setup to support multiple edits and capture motion and stills within the same production. This connected the creative idea to the practical requirements of each channel and extended the usefulness of the shoot.
The production delivered a multi-format campaign and a lifestyle content library that supported Dolce Gusto’s marketing beyond the Back to School window.
- +74%
- website revenue
- +55%
- transactions
- 4.5M
- video views
- 42%
- completion rate