Yonex
The Challenge
Yonex is a globally recognized brand with deep roots in sport and craftsmanship. But its website hadn’t kept pace with modern user expectations or reflected the premium quality of its products. The challenge was to create a digital experience that honored Yonex’s storied heritage while elevating its relevance for today’s athletes, fans, and retail partners without losing the authenticity that long-time customers value.
Yonex is a globally recognized brand with deep roots in sport and craftsmanship. But its website hadn’t kept pace with modern user expectations or reflected the premium quality of its products. The challenge was to create a digital experience that honored Yonex’s storied heritage while elevating its relevance for today’s athletes, fans, and retail partners without losing the authenticity that long-time customers value.
Project
Shopify Redesign
Role
Creative Direction
The Approach
We began by immersing ourselves in Yonex’s legacy, its design language, product innovation, and deep connection to sport. From there, we mapped a new digital architecture that placed storytelling and product discovery at the forefront. Working closely with stakeholders across markets, we rethought UX, content hierarchy, and design to balance performance with heritage, ensuring that every touchpoint felt both premium and purposeful.
The Approach
We began by immersing ourselves in Yonex’s legacy, its design language, product innovation, and deep connection to sport. From there, we mapped a new digital architecture that placed storytelling and product discovery at the forefront. Working closely with stakeholders across markets, we rethought UX, content hierarchy, and design to balance performance with heritage, ensuring that every touchpoint felt both premium and purposeful.
The Strategy
Our strategy centered around modernizing Yonex’s digital presence while keeping its core identity intact. We focused on intuitive navigation, elevated visual design, and a mobile-first approach to engage today’s consumer. Strategic use of photography, motion, and product storytelling allowed us to showcase Yonex’s craftsmanship and performance in equal measure, positioning the brand for growth while staying rooted in its authentic DNA.
Our strategy centered around modernizing Yonex’s digital presence while keeping its core identity intact. We focused on intuitive navigation, elevated visual design, and a mobile-first approach to engage today’s consumer. Strategic use of photography, motion, and product storytelling allowed us to showcase Yonex’s craftsmanship and performance in equal measure, positioning the brand for growth while staying rooted in its authentic DNA.
